Joy Tong

Joy Tong, Founder of ASK

ASK’s journey began in 2003, when Joy started the organisation in direct response to the lack of support for Anglophone parents with children who have special needs. For Joy supporting the socially vulnerable and those with special needs has been a life-long passion and ASK is cultivated out of her experience, compassion and commitment.

ASK’s Governing Board

Our board strives to ensure ASK is best supporting children with learning differences and special educational needs throughout Switzerland.

Alan Mudie
Alan MudieChairman Board Member
Alan Mudie has been Head of Investment Strategy for Société Générale Private Banking and Chief Investment Officer (CIO) of SGPB Switzerland since 2014. Alan has over twenty-five years of experience in investment management and strategy. He moved to Geneva in 1993 and since then has held senior posts at BNP Paribas, including as CIO of BNP Paribas International Private Bank, at Syz & Co. as CEO of Oyster Funds, and more recently at Union Bancaire Privée as CIO Private Banking. Before moving to Switzerland, Alan held senior positions within the group Crédit Agricole in London and Barclays Bank in Paris. Alan was born in Scotland and is a graduate of St Andrews and Teesside universities.
Augustine Agyeman-Duah
Augustine Agyeman-DuahBoard Member, Treasurer
​Augustine is currently a lead auditor at the Global Fund based in Geneva, Switzerland. Prior to that, he was a senior manager at Pricewaterhouse Coopers (PwC). He is a chartered accountant and chartered forensic auditor with wide range of experience in governance, finance, auditing and risk management in the public and private sectors. He is the co-founder and President of the African Professionals Network in Switzerland, and a member of the Board of Directors of the African Investment Program for Innovation and Finance based in Bern, Switzerland. Augustine is a member of the Association of Chartered Certified Accountants in the UK, the Institute of Chartered Accountants-Ghana, Institute of Internal Auditors in Switzerland and Ghana.
Kay Diethelm
Kay DiethelmFounding Member, Board Member
A retired teacher, Kay joined ASK in 2005 having taught for more than 40 years at the International School of Geneva. Specialising in Dyslexia, Kay has worked tirelessly for and with children with special needs and learning differences. She lives in Geneva with her Swiss husband and together they have two sons and eight grandchildren.
Diana Smith
Diana SmithFounding Member
Diana joined ASK in 2009 and has lived in Geneva for over 40 years. She taught at the International School of Geneva for 30 of these, before becoming a school principle, first in Monaco and then at the International School of Geneva until 2010. Finding the prospect of retirement a little daunting, Diana took it as an opportunity to spend time in India, where she has opened a school providing children in India with a good education, irrelevant of background.
Elaine Curry
Elaine CurryHonorary Founding Member
Elaine first became involved with ASK when her son took part in a number of our programmes. Experiencing first hand the positive difference ASK makes, Elaine became more involved in the organisation and was appointed to the Board in 2008. Elaine was a Director at Merrill Lynch Banque Suisse for 13 years before moving to the US, where she became a Vice-President at Wells Fargo Advisors based in St. Louis, MO. Although she now resides across the pond, Elaine continues to be active in the management of ASK, acting as Joy’s private counsel.
Pamela Cloutier
Pamela CloutierBoard Member
Pamela has lived in Geneva since childhood, moving to Switzerland with her family following stints in Morocco, Kenya and the US. She attended the International School of Geneva and went on to earn her Masters Degree in Communication Disorders & Speech Science at the University of Colorado in Boulder. Pamela’s expertise also lies in Marketing,Product Development, Sales and Distribution for fine timepieces, jewellery and leather goods. Pamela still lives in Geneva with her husband and holds dual American-Swiss nationality.